Public Data Analytics
Public Data Analytics empowers credit unions with actionable insights from 5300 reporting, census data, and other public sources. This module equips credit unions to benchmark performance, identify trends, and strategically position themselves in the market by leveraging detailed analytics dashboards.
| Category | Value Statement | Analytics Overview |
|---|---|---|
|
Eligibility |
Understand your eligibility
footprint and identify
underserved areas to drive
targeted outreach and
expand membership. |
Analyze eligibility data by type, state, county,
employer, religious affiliation, and credit unions
using dynamic visualizations (e.g., heat maps,
bar charts, and pivot tables). See how eligibility
varies geographically and demographically.
|
|
Products & |
Optimize your product
offerings by benchmarking
rates and terms to align with
market demands and attract
new members.
|
Explore regions’ product data, rates, terms, and
credit union coverage. Visualize trends using
KPIs and comparative charts to identify the
best offerings to attract and retain members
while remaining competitive.
|
|
How Do I |
Empower your team to
perform custom
comparisons, enabling
strategic positioning and
competitive advantage. |
Compare credit union products, services, and
eligibility data across locations, sizes, and other
criteria. Create tailored insights with “Build Your
Own (BYO)” comparisons to effectively
evaluate and refine competitive strategies. |
Subject Area Snapshots
| Category | Value Statement | Analytics Overview |
|---|---|---|
|
Executive |
Gain a high-level view of
performance metrics to
guide executive decisions
and long-term planning. |
Compare your credit union’s total assets, loans,
membership, net interest margin, and delinquency
metrics against peers. Visualize trends through
KPIs and charts for strategic benchmarking and
differentiation.
|
|
Finance |
Assess financial health
and stability with
data-driven insights to
secure long-term growth.
|
Evaluate financial health with health scores,
financial stability ratios, and cost-to-income ratios.
Benchmark retained earnings, net worth-to-asset
ratios, and other key indicators to position your
credit union competitively.
|
|
Loans |
Monitor loan performance
and mitigate risks with
granular insights into
lending activity. |
Analyze loan metrics, including total loans, liquidity
ratios, and delinquency trends. Compare
unsecured credit loans, average delinquency
amounts, and delinquent loans across credit
unions to identify strengths and opportunities for
improvement.
|
|
Marketing |
Enhance marketing
effectiveness by analyzing
trends in consumer
behavior and competitive
positioning.
|
Leverage CU Station™ insights to track consumer
behavior and community trends. Compare
competitor metrics and design custom dashboards
with KPIs, empowering your team to effectively
refine strategies and distinguish your offerings. |
Additional Features
| Category | Value Statement | Analytics Overview |
|---|---|---|
|
Physical |
Visualize your physical
presence to optimize
resource allocation and
accessibility. |
Use map-based navigation to view
branches, ATMs, and future location traffic
analytics for enhanced operational
planning.
|
|
Build Your Own |
Tailor your data exploration
to uncover unique insights
and drive personalized
strategies.
|
Customize pivot tables with chosen KPIs,
allowing you to add or remove product,
service, and eligibility data to support
targeted decision-making |
|
Health |
Benchmark your credit
union’s health score against
peers to identify areas for
improvement.
|
Analyze health scores by quarter, peer
group, state, and subcategories using pivot
table heat maps for strategic performance
benchmarking.
|
|
Health Score
Metric
Comparison |
Dive into specific metrics of
your health score for
focused improvement
strategies. |
Examine detailed metrics within the health
score across quarters and peer groups
using pivot table heat maps to pinpoint
areas needing immediate attention or
adjustment.
|
Next Steps
Try Out Public Data Analytics – Explore the financial comparative analytics census data analytics tools, including dashboards, heat maps, and visualizations.
Provide Feedback – Request feedback on what works well and identify additional measures or dashboards useful for better decision-making.
Refine and Improve – Use the early adopter feedback process to refine and enhance the analytics tools, ensuring they meet your credit union’s strategic planning and outreach needs.
