CU Station™ FIM Services
CU Station™ is a portal designed to match users with credit unions based on their preferred programs and rates. Our Financial Institution Management (FIM) Services offer a 90-day early adopter program with five powerful modules, each acting as a “door” to enhanced data-driven capabilities for credit unions. Unlocking any door activates the early adopter contract, paving the way for transformative results.
Key Points
- Empower Decision-Making
Gain control over master data, improve public insights, enhance community outreach, and access advanced analytics. - Drive Member Growth
Optimize member acquisition and retention strategies by aligning with consumer needs and preferences. - Leverage Reverse Analytics
Understand how users interact with your marketing content, products, and services to refine offerings and improve rankings. - Future-Ready Tools
Utilize cutting-edge solutions that grow and adapt to your credit union’s needs.
Early Adopter Benefits
- Experience the full potential of CU Station™ FIM Services for 90 days with no long-term commitment.
- Be among the first to leverage innovative tools that set your credit union apart.
- Receive insights on how to optimize your modules based on real-world usage and performance.
- Option to continue at favorable pricing post-trial
The Five Doors
| Door | What It Does | Why It Matters | Value Proposition |
|---|---|---|---|
|
Door 1 |
Enables credit unions to
manage eligibility, product,
and service information
gathered from external
sources to ensure accuracy |
Clean and accurate
data matches users
to the right credit
union programs and
rates. |
Save time, reduce errors,
and build trust by offering
the most reliable
information to
prospective members. |
|
Door 2 |
Leverages 5300 reporting
and census data for
actionable insights into
industry benchmarks and
demographic trends. |
Understand your
competitive
positioning and align
offerings with market
demands. |
Stay ahead of the curve
with insights that drive
strategic planning and
outreach. |
|
Door 3 |
It provides a platform for
credit unions to upload
marketing content, blogs,
and more to engage with
members and prospects. |
Build deeper
connections by
sharing relevant,
impactful content
directly on CU
Station™. |
Amplify your message,
boost visibility, and
strengthen your
community presence |
|
Door 4 |
Collects consumer
interaction data, including
search behavior, clicks,
marketing content
engagement, and ranking
performance. |
Reverse analytics
allow credit unions
to refine strategies
and prioritize
investments that
resonate with
consumers. |
Gain a competitive edge
by understanding what
your audience wants and
how they engage with
your offerings. |
|
Door 5 |
Establishes a referral
contract where CU Station™
routes qualified borrowers to
credit unions after they
select products and want to
engage in membership or
purchase services. Includes
a free API connector for
seamless integration. |
Streamlines the
consumer journey,
drives qualified
leads, and simplifies
the process through
automated API
connectivity. |
Boost member
acquisition with a
seamless call-to-action
that connects borrowers
to your products and
services while leveraging
advanced technology for
smooth operations. |
