Advanced Analytics

Overview

Empower your credit union with advanced analytics to gain insights into community interactions across CU Station™’s website, portal applications, and Community Connect. Understand consumer behavior, engagement, and preferences to refine strategies, optimize content, and make informed decisions.

Key Features

Behavior Tracking
Monitor user activities across all CU Station™ platforms (website, portal, and Community Connect), including clicks, searches, form submissions, and content interactions.
Engagement Metrics
To assess content effectiveness, measure how users engage with different touchpoints, such as time spent on specific pages, bounce rates, and content consumption patterns.
Customizable Dashboards
Create tailored analytics dashboards to visualize data according to specific metrics and KPIs that matter most to your credit union’s goals.
Segmentation & Filtering
Analyze user behavior by segmenting data based on demographics, interests, location, and user actions, enabling more targeted decision-making and engagement.
Trend Analysis
Identify trends in member behavior over time, such as product interests, seasonal changes in activity, and engagement shifts, for proactive strategy adjustment.

Why This Matters

Data-Driven Decision Making
Gain precise insights into user engagement, enabling your credit union to make informed and strategic decisions.
Improved Member Retention
Identify at-risk members through engagement analysis and take action to boost retention and satisfaction.
Optimize Marketing & Outreach
Refine strategies by discovering which campaigns, content, and touchpoints resonate with your target audience.
Comparison Grid
Compare your products and services against competitors in CU Station™’s User Search and matching result sets

Value Proposition

Advanced Analytics offers your credit union a robust understanding of user behavior and engagement across CU Station™’s platforms. By tracking interactions and applying data-driven insights, your credit union can refine marketing efforts, enhance member services, and increase member satisfaction and acquisition.

FAQs

What types of data can we track with Advanced Analytics?
You can track clicks, searches, form submissions, time spent on pages, and more across CU Station’s platforms.
Can we customize reports to fit our needs?
You can create dashboards tailored to your specific metrics and goals for deeper insights.
Is there a learning curve for using the analytics tools?
Our platform is designed for ease of use. We provide onboarding and ongoing support to help you get the most from your analytics.

Next Steps

Integrate analytics tools with CU Station’s website, portal, and Community Connect platform.
Set up dashboards, segmentation, and filtering based on your credit union’s KPIs. Engage in the feedback loop to give input on recommended analytics to meet your strategic goals.
Leverage analytics to refine marketing efforts and boost member acquisition and retention.
Receive actionable insights and adjust marketing and engagement strategies.